We’re excited to announce that we’ve launched an awesome new backend service, which our engineers developed from scratch, to greatly simplify and improve the sign up process for new users on AT&T. These are the kinds of things that users never really know are there, but are increasingly important to us, so we can gather crucial carrier information.
Activating TrapCall on your phone is something that varies carrier to carrier due to their different technologies, and unfortunately, AT&T was one of the carriers that required the most work on the users part. Until now. We took a long, hard look at this process and thought about how we could use a combination of different systems, technologies, and algorithms to help reduce the amount of steps we need a user to follow after sign up. We all know fewer steps is better and we were ready to do whatever it took to make the activation process as painless as possible.
These new behind-the-scenes automations have helped to reduce the number of activation steps in half on AT&T so that TrapCall is quicker and easier than ever to set up. Not only does this benefit users who sign up from our website, but we’ve also applied it to our mobile apps as well! We went to great lengths to get this new system planned out, developed, and put into production as soon as possible. We’d like to thank our awesome engineer, Bryan, for all the hard work writing this new system.
(Please note that if you are on T-Mobile, Sprint, or Verizon, your activation process is already as minimal as possible. Lucky you!)
Update: 1/13/2012 — We made another big improvement to these systems with our latest update today. Woohoo!

